Monday, December 10, 2007

The Bridge

In Argentina, a real estate developer wanted an ad campaign to promote a new project. Creative thinkers at an ad agency thought it would be better creative business idea to build a bridge with the millions budgeted for advertising. Not a figurative bridge - a literal one. Image the reaction.

Saturday, November 17, 2007

Water Bridge



Even after you see it, it is still hard to believe! Water Bridge in Germany. What a feat!
  • Six years
  • 500 Million Euros
  • 918 meters long
This is a channel-bridge over the River Elbe and joins the former East and West Germany , as part of the unification project. It is located in the city of Magdeburg , near Berlin. The photo was taken on the day of inauguration. To those who appreciate engineering projects, here's a puzzle for you armchair engineers and physicists.

Did that bridge have to be designed to withstand the additional weight of ship and barge traffic, or just the weight of the water?

It only needs to be designed to withstand the weight of the water! Why? A ship always displaces an amount of water that weighs the same as the ship, regardless of how heavily a ship may be loaded.

> Read more about this bridge here.

Thursday, October 11, 2007

The Scream - Thao Le

No words - witness the sheer power of imagination!











Created by Thao Le - http://www.thaoarts.com

Friday, September 28, 2007

In search of coffee

A group of alumni, highly established in their careers, got together to visit their old university lecturer. Conversation soon turned into complaints about stress in work and life.

Offering his guests coffee, the lecturer went to the kitchen and returned with a large pot of coffee and an assortment of cups: porcelain, plastic, glass, some plain-looking and some expensive and exquisite, telling them to help themselves to hot coffee.

When all the students had a cup of coffee in hand, the lecturer said: "If you noticed, all the nice-looking, expensive cups were taken up, leaving behind the plain and cheap ones. While it is but normal for you to want only the best for yourselves, that is the source of your problems and stress.

What all of you really wanted was coffee, not the cup, but you consciously went for the better cups and are eyeing each other's cups."

"Now, if Life is coffee, then the jobs, money and position in society are the cups. They are just tools to hold and contain Life, but the quality of Life doesn't change." "Sometimes, by concentrating only on the cup, we fail to enjoy the coffee in it."

So folks, don't let the cups drive you...enjoy the coffee instead.

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